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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Development of Business Activities of Company
 Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Bachelor thesis deals with proposals for the development of business activities of Danish company ECCO operating in the global market. The subject of business is the production and sale of leather shoes for men, women and children. The proposals are aimed at activities by which the company deepen and reinforce relationships with its customers. Based on the analyzes and mystery shopping I’m able to examine the competition and define the steps that will lead to building a strong premium brand and increase customer satisfaction. My goal is using a specific approach to create the consumer shopping experience, develop the businesses activities and promote product sales. The basic standard applied in the creation of the proposal, is to develop customer value.
Detailed record
Development of Business Activities of Company
 Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Bachelor thesis deals with proposals for the development of business activities of Danish company ECCO operating in the global market. The subject of business is the production and sale of leather shoes for men, women and children. The proposals are aimed at activities by which the company deepen and reinforce relationships with its customers. Based on the analyzes and mystery shopping I’m able to examine the competition and define the steps that will lead to building a strong premium brand and increase customer satisfaction. My goal is using a specific approach to create the consumer shopping experience, develop the businesses activities and promote product sales. The basic standard applied in the creation of the proposal, is to develop customer value.
Detailed record

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